Xerox Emirates' Partners with Alpha Printing Press to Deliver

August, 08th 2014

Dubai - The ability to offer superior image quality with faster turnarounds and reduced costs is key to success in today's highly competitive digital print market. That's why an increasing number of printers are turning to Xerox Emirates' market leading hi-tech digital printing solutions

Companies such as Alpha Printing Press are investing in Xerox print technology because they understand it serves as the underlying platform that caters to different business requirements such as managing the workflow - these range from reducing work/delivery time and providing a range of solutions for customers to manage their work. So, in January 2014, Alpha Printing Press FZ LLC in IMPZ invested in Xerox Color J75 Press as a digital start-up to provide customers with increased print quality and consistency and faster turnaround on their short run jobs. This proved so successful that four months later, it added Xerox Color 1000 Press to offer high end colour and a wider range of media to their customers. Together, these Xerox solutions have improved customer relationships as well as maximising the quality and speed of print job delivery.

According to Scott Mackie, Xerox Emirates' Strategic Development Manager, "IT is moving its focus from technology and processes to a world of digitization, so it's necessary to be ahead of the game to grow your business. At Xerox we provide solutions customised to suit business needs. So, for example, by partnering with Alpha we are able to help them offer high-speed digital printing along with a complete range of efficient and cost-effective solutions. We are excited at this partnership and see other Xerox products and solutions that suit Alpha's various customer requirements."

Oomman Varkey(Son), Director of Alpha Printing Press, was impressed at the speed and smoothness of the installation. "Xerox enabled us to step into full colour digital production only four months after initial investment in mid-production. We understood the business potential and have already achieved in excess of 30% running cost savings through increased production volumes. Those savings were made possible by the application diversity and print production efficiency of the Xerox 1000 Color Press."

The Xerox Production Systems Group (PSG) caters to three main production environments - Publishing, Transaction Printing and Enterprise-wide Printing through its multiple product categories. Xerox Color J75 and Xerox® Color 800/1000 Presses fall under this category and produce high value documents with a smooth, offset-like matte finish. In addition, the toolset embedded in both devices provides exceptional control over alignment and registration, as well as delivering sharp, rich, digitally mastered image quality.

All products offered by Xerox are backed up with key digital printing features such as variable data printing permitting the user to print on-demand speeding up the work process. The printer delivers one of the widest ranges of media handling, from a lightweight 55 gsm to a hefty 350 gsm. Xerox products also offer a professional finish for business cards and glossy brochures with the added benefit of Clear Dry Ink technology to add new dimensions to high value applications.

As a printer's business grows, extra services can be added to the printer depending on requirements, enabling seamless printing in high-end workflow environments.

About Xerox Emirates
Established in 1985, Xerox Emirates is a joint venture between the Mohamed Hareb Al Otaiba Group and Xerox Limited and markets its range of innovative document management products, applications and solutions throughout the UAE. The company's product portfolio includes high-end digital production publishing and printing systems, networked digital multi-functional office devices, a complete range of production and office colour solutions as well as laser printers and fax machines. The focus on business excellence was recognised in 1996 and 2005 by the Government of Dubai when the company was presented with the Dubai Quality Award as well as the Sheikh Khalifa Award in 2006. Xerox Emirates is also ISO 9001:2008 certified for the Quality Management System which supports the Service and Logistics Operations. Xerox Emirates continues to be the market leader in technology, Document Management and Consulting Services that improve customer's work processes and business results.

Source: zawya.com