Print industry predicts business upturn in 2011

February, 04th 2011

DUBAI - Sign and Graphic Imaging (SGI) Middle East exhibition, taking place at Airport Expo Dubai in January, has received tremendous support from the regional and international marketplace as firms predict an upturn in business for 2011.

SGI 2011 will take place from January 24-26 at the Airport Expo Dubai. The exhibition showcases the latest products and emerging technologies from the industries of advertising, architectural hardware, banners & posters, digital imaging, electronic message centres, electronic signage, graphic imaging, graphic services, large format printing and signage.

According to Shihab Zubair, Business Development Manager, Middle East, Epson, Iran, Saudi Arabia and Egypt are the three markets that show the most promise in the region.

“Epson sees a great opportunity in the Middle East especially with our new solutions like our value added outdoor signage options and package proofing using our new white ink solution,” Zubair said.

“SGI is one of the most important exhibitions for our type of products and with the release of the new solutions from Epson its important to be at the show,” he added.

TheMagicTouch believes that through the appointment of dealers in the region the company will be able to develop the market to meet its medium to long-term objectives.

“Certainly there’s every opportunity for the print industry to grow in this part of the world. The past achievements of various entities with different print media solutions stand as a strong testimony for the future development of the industry, and as a company dealing with heat transfer media, machinery and application products we reckon the best is yet to unfold and we eagerly await the tremendous future ahead of us,” said Rifki Hussain, Head Of Operations, Middle East & Africa, TheMagicTouch.

“Dubai and the UAE as a whole has positioned itself as a trading hub and the gateway to the Middle East. As the regional distributor for brands like Politape, OKI, Insta, Adkins and Sawgrass it is of utmost importance to us that we exhibit our product portfolio at SGI Middle East in order to establish brand and product awareness which in turn will boost our market development and growth in the region,” Hussain added.

SGI Middle East is the largest and longest running trade show of its kind in the region. Now in its 14th year, the show attracts exhibitors and visitors from across the GCC, Egypt, Lebanon, Iran, Iraq, India, Pakistan, East Africa, Europe and even as far a field as the USA.

“Through industry endorsement from some of the largest print equipment suppliers in the world, SGI has gained a reputation for being the place to meet and see the very latest in print industry product innovations in action,” said Abdul Rahman Falaknaz, Chairman of International Expo-Consults (IEC), the organiser of the SGI Middle East exhibition.

The show is endorsed by the Advertising Section of Dubai Municipality and supported by industry associations such as the Visual Industries Suppliers Association (VISA), Australia. ME Printer takes on the title of the Official Media Partner along with World of Print.com as the International Media Partner for SGI 2011, PrintWeek is Supporting Media Partner.

Source: khaleejtimes.com